Specifies the new name for the element. The new element name
    cannot be the same as an existing element name. Do not use the
    file name 00CMS because this name is reserved for CMS. If you
    specify the /NAME qualifier, you cannot use wildcards or a comma
    list in the element-name parameter, nor can you use a wildcard for
    the /NAME qualifier.

    If an element is set to /REFERENCE_COPY, CMS creates a new
    reference copy of the element in the reference copy directory.